Tag Archives: independent fashion labels

When Vintage Attitude Moved In With Viola

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On Friday morning of last week me and my Vintage Attitude girls set off on a journey to London. The girls were excited and as always I was looking forward to my day in the city. But I also felt a little nervous as my girls were to be scrutinised and considered for a new home…..and I wanted them to be accepted and loved for exactly who they are. And the good news is….they were…..accepted….here….

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This gorgeous boutique in leafy Bayswater is now home to my girls dresses. (Although as one sold on the first day it may not be home for long).

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The shop is owned by lovely Sara who I met a couple of weeks ago at The Classic Car Boot Sale. She bought one of my dresses for her daughter and told me that she had a shop on Connaught St and would love to buy some dresses from me to sell in her shop!!! I stifled a scream and arranged to email images etc of what stock I had. And on Friday she bought 10 of them and immediately displayed them in the entrance to her delightful boutique.
To say I am pleased is an understatement…..I am chuffed to bits!!!
As you will see Sara has a real eclectic taste and I love the quirky look of her shop. She has a lot of experience in the fashion world having been a buyer for Paul and Joe and The Cross,before opening Viola 5 years ago. She deals with independent designers and niche labels and I am very happy to be one of them. Here are a few images of Viola…..Enjoy!

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This feels like the start of something exciting…..glad I can share it with you…..

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